Generac Campaign

Client: DR Power Campaign: Seasonal Programmatic Ads Channels: Rich Media & Retargeting

About the campaign.

About the brand.

A division of Generac Power Systems, Inc., DR Power Equipment empowers homeowners and professionals to conquer challenging outdoor tasks. Whether it’s clearing dense brush, splitting stubborn logs, or maintaining vast properties, DR Power provides an extensive array of gas and battery-powered machinery built for superior performance and lasting durability. You can find their high-quality equipment available for purchase directly or through their network of trusted retail partners, ensuring you’re always equipped to get the job done right.

Challenges and Objective.

Facing the challenge of operating in a highly seasonal market while needing to optimize lower-funnel efficiency consistently. To address this, they sought a specialized programmatic partner whose primary mission was twofold: to manage advertising costs effectively during quieter periods and to transition smoothly into aggressive performance scaling during high-demand promotional events. The goal was to drive tangible purchases and achieve an exceptional return on investment.

Media Activations.

To turn interest into action for DR Power, we implemented a focused strategy on lower-funnel optimization and seasonality management tailored to their sales cycles. We minimized spending during the off-peak winter months and increased it significantly from April to September while ensuring cost-efficiency.

Campaigns coincided with monthly promotions to engage high-intent users at optimal times, boosting both reach and conversion rates. Using a dynamic product feed, we kept ad content relevant by prioritizing SKUs and categories in real-time based on user engagement and inventory, creating effective and personalized purchasing pathways.

Outcomes.

We helped DR Power achieve an astounding 934% blended ROI by focusing on what truly matters: high-intent conversions. Our data-driven approach, built on precision targeting, intelligent bidding, and strategic seasonality, ensured every media dollar generated tangible business impact.